Video Interactivity

A new concept commercial for Philips was launched recently showcasing the power of interactivity in new media. The video, which is a commercial but hardly feels like one, advertises Philips’ new CINEMA 21:9 TV.

When you watch the video you’ll be able to toggle between 16:9 (widescreen) and 21:9 (widescreen without the black bars). You’ll also be able to control the camera movements, stop and listen to the director discuss how he sets up his shots, listen to the Director of Photography discuss lighting a scene and lastly, listen to the visual effects supervisor discuss attention to detail.

There are helpful tips and inspiring footage to be seen in this frozen moment!

Watch the video here

Popularity: 1% [?]