Traditionally film publicists have been responsible for navigating the treacherous waters of a film’s publicity strategy. Although it benefits a film’s publicist to have some type of interest and connection to the project, their interests are primarily commercial. Essentially an independent film publicist’s job is to do the filmmaker’s outreach work for them. They will [...]
Post Tagged with: "marketing"
Trying to Market Your Independent Film?
Lights Film School is currently looking for independent filmmakers who want to share their filmmaking experiences with our students and blog readers. We’ve interviewed filmmakers in the past (example) who have helped shed light on some very interesting ideas and creative solutions to the problem of not having access to large sums of production money. [...]
DIY Film Distribution
If you’re interested in learning more about Do It Yourself (DIY) film distribution then you will want to look at these filmmakers discuss their film distribution strategies on YouTube. The video is over an hour long, but it’s interesting because they talk about unconventional methods of distribution. The filmmakers use creative PR and the internet [...]
Tadcast: Product Placement in Independent Films
Lights Film School recently had the opportunity to sit down with the people at Tadcast and speak with them about their vision for their new company that seeks to help filmmakers finance their productions through the use of strategic product placement in their online videos. You can now earn considerable revenue through product placement without [...]
