Independent Film Theatrical Release

We’ve been spending a lot of time fielding student questions about independent film distribution lately. It’s probably not a surprise to find out that a lot of independent filmmakers want to see their films on the big screen. Theatrical release is seen as a sign of “making it”. Further, it is mistakenly interpreted as meaning that the film is “a real film” or a “good film”. Many independent films don’t see the light (actually the darkness) of a theater.

What’s interesting is that in many cases theatrical release is not a sustainable strategy for independent filmmakers since it’s used primarily as a loss leader. Paying advances, along with print and advertising costs are a substantial part of the release budget and since the distributor is splitting the money with the exhibitor (roughly 50 percent goes to each party), the distribution company doesn’t often make much money in this process after recouping expenses. The filmmaker often makes NO money in this process. Watch the following video to learn more about this process from a distributor who has over 13 years experience.

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